Machinery Equipment Rental Unit Project


During our studies in Hatay, it was determined that agricultural production, especially in districts with small agricultural lands, could not be adequately mechanized, rental services came to the fore, the farmers could not obtain the desired efficiency in their production due to the machinery and equipment they needed while performing their agricultural production activities but could not acquire due to high costs.

As a result of the survey studies and researches, it was revealed that only 47% of the farmers in Hatay rented and/or shared their machines. At the same time, as seen in the field studies, in many regions of Hatay, farmers rent some products for their various products.

Farmers show tendencies like

  • They are under a high financial burden (Purchase)
  • Renting at high prices
  • Giving up production or turning to other productions due to the need for machinery

to make up for their machinery and equipment deficiencies.

The main idea of ​​the Machinery and Equipment Rental Unit model, which is designed as a system in

  • It has wide participation and collaborative structure to meet regional needs.
  • It serves with modern machinery and equipment.
  • It regulates the rental price in the market in favor of the farmer.
  • It protects the farmers from a difficult process such as investing in machinery and unnecessary borrowing
  • The system is open to entrepreneurs and farmers who want to join the system with their machines.

can be defined as sustainable joint use of machinery.

Target Group:

  • Farmers who are waiting for machinery and equipment in an idle state and want to make a profit by renting these devices, while wanting to avoid the risks of leasing,
  • Farmers who need machinery and equipment, but do not want to be under the burden of purchasing them because they will use them for a limited time,
  • Machinery and equipment Masters who specialize in maintenance and repair, who want to get regular maintenance and repair work thanks to agreements,
  • Citizens who want to earn income by operating machinery and equipment.


  • Makine ve ekipman kiralama birimi iletişim alanlarını tespit etmek ve tasarlamak,
  • Kiralamanın gerçekleşebilmesi için çağrı merkezi, web sitesi ve mobil uygulamanın kurulumunu gerçekleştirmek,
  • Identifying and designing the communication areas of the machinery and equipment rental unit,
  • Setting up the call center, website, and mobile application for the realization of the rental,
  • Estimating the estimated demand, ensuring that sufficient supply is available,
  • Managing information activities for farmers, headmen, chambers of agriculture, cooperatives, and other stakeholders,
  • To manage the relationship of the unit with the technicians who will enable contracted maintenance and repair,
  • Estimating the number of operators that will be needed based on the estimated demand and managing the process of providing qualified workforce training in coordination with the Training Management Center,
  • To determine the framework of cooperation with a bank in order to ensure the correct functioning of insurance and guarantee processes,

Identifying key performance indicators, defining relevant processes accordingly, recruiting, and tracking key performance indicators

Investor Guidance and Opportunity Analysis Unit


This unit has been designed as a unit that evaluates the investments throughout Hatay, informs, guides, and supports individual and institutional investors, primarily cooperatives, about possible opportunities for deficiencies and areas that need to be invested.

Regarding the missing areas that are likely to support rural development especially for cooperatives and investor business people and entrepreneurs; It will be operated as a structure that

  • provides feasibility and project support,
  • makes facility planning, and
  • creates cooperations to make financial support (partnership).

Target Group:

All investors, including cooperatives, individual entrepreneurs, and local business people in the region, waiting for the right opportunity to invest in agricultural production and food.

Improvement of Idle Capacity Facilities and Cooperation

Existing facilities before new investments were made in Hatay;

  • Determination of idle capacities and evaluation of this idle capacity
  • Development of facilities as additional capacity, additional machinery, and equipment
  • Certification and improvement of their processes should be prioritized to operate the existing facilities more profitably and efficiently.

Investments That Must Be Made in Hatay

  • Food R&D and Innovation Production Plant Investment
  • Fruit Concentrate Plant Investment
  • IQF Plant Investment
  • Green Leaf Product Drying Investment


  • To define the processes of establishing relations of the unit with possible cooperatives, entrepreneurs, and other investors who may invest in the region,
  • To define the information sharing processes in a way that will ensure information synchronization in the process of establishing relations between all investors who may invest in the region,
  • To define the communication and relationship-building processes of the unit about the investment opportunities in Hatay with investors outside the city and abroad,
  • To define the processes of preparing the feasibility report for the investors,
  • To define the processes of the internal and/or external experts for the facilities that need improvement and additional investment,
  • To manage the recruitment processes required to ensure the productive operation of the unit,

Co-Production Concept – Contracted Production Planning


Planning the production from a single point in cooperation and coordination of all individuals and organizations operating in the field of agricultural production in Hatay, monitoring the production stages, and ensuring that they are shared with consumers in a transparent manner.

Target Group:

All persons and organizations operating in agricultural production in Hatay.


  • Designing the installation and operation plan of the Co-Production Concept
  • Creating the titles of the Let’s Co-produce concept components and the contents of these titles
  • İşbirlikçi Çiftçi
  • Collaborative Farmer
  • Collaborative Farm
  • Collaborative Firm (Food Processing Facilities – Agricultural Input Firms etc.)
  • Collaborative Cooperative
  • Contracted Production
  • Providing Input to the Producer
  • Providing Advances to the Producer
  • Providing Technology to the Producer
  • Open and Transparent Price Scales
  • Protecting Farmer from the Losses
  • Adherence to the Agreement of the Parties
  • Education and Information Studies
  • Good Agricultural Practices
  • Training – Certificate 1
  • Training – Certificate 2
  • Determining the advantages of the Let’s Produce concept to farmers. Such as;
  • Product Sales Guarantee
  • No Loss Guarantee
  • Availability of Investment Fund Resources
  • Reduction in Production Costs
  • Increase in Productivity and Profitability in Production
  • The motivation of Contracted Production
  • Integration of Existing Production into the Co-Production Concept by Rehabilitating
  • It has the advantage of using zero-interest loans to companies that have contracted production. It can be ensured that farmers benefit from this advantage in purchasing inputs.
  • Free Training
  • Technology-Supported Production Consultancy Support
  • Machinery Equipment Rental Support
  • Advantage of Benefiting from Opportunities Together
  • Increasing Value Added Production with New Market Opportunities


Farmers, cooperatives, and companies have to comply with the training, certification, and consultancy studies of the concept and implement the production phase as determined in order to benefit from the advantages of the Co-Production Concept.

For this, they can benefit from the advantageous production model by having

– collaborative farmer certification,

– collaborative farm certification,

– collaborative cooperative certification, and

– collaborative firm/supplier certifications.

In this model, it is aimed that the farmer wins, the industrialist can buy better quality products, the consumer has easy access to healthy and delicious food, and it contributes to the country’s economy. Co-Production Concept is planned as a structure that can set an exemplary model for the whole of Turkey and has been proposed for the Hatay Rural Development Project.

Agriculture and Food Open Innovation Center


In the researches carried out in Hatay, it was determined that the farmers loved their production and had various ideas to improve their production.

These ideas are not only limited to agricultural production but also include ideas and thoughts about making production more value-added.

For this reason, it is aimed to add value to agricultural and food products in the Open Innovation Center Hatay, where the processes are defined for the evaluation of all ideas together and the commercialization of the ones that can be implemented by establishing the Agriculture and Food Open Innovation Center in order not to let ideas get lost.

In addition, it is a bitter truth that the vast ancient knowledge of the farmer is lost, especially as new generations move away from agricultural production and village life. It is also aimed to record valuable information from generations, to benefit from this information by their peers, and to be used by future generations.

Target Group:

The Agriculture and Food Open Innovation Center has been planned in a structure that all farmers, entrepreneurs, young people with ideas, and women can easily apply.

Ideas will be collected and evaluated in the Agriculture and Food Open Innovation Center database over the internet and the call center.


  • Making the definitions regarding the establishment and business processes of the Open Innovation Center,
  • Recruiting necessary for the continuity of the unit management and processes,
  • Carrying out the necessary infrastructure works for the correct reception, categorization, and storage of the ideas from the people of the region,
  • Projecting the ideas that are suitable for transformation into a project.
  • To define the business processes required to ensure that peer learning is ensured, to plan the processes required to ensure peer learning,
  • To define the processes required for the Open Innovation Center to work in coordination with other units and to ensure a healthy transfer of knowledge,